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Management

4 tutorials in marketing

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Marketing Introduction

Marketing is the process of exploring, creating, and delivering value to meet target market needs. Key concepts include the 4 Ps: Product, Price, Place, Promotion.
Example
// Marketing Mix (4 Ps)
class MarketingMix {
    // Product
    static String productName = "Smartphone Pro";
    static String[] features = {"5G", "48MP Camera", "All-day Battery"};
    static double quality = 9.0; // out of 10
    
    // Price
    static double basePrice = 999; // USD
    static double discount = 15; // %
    static double finalPrice = basePrice * (1 - discount/100);
    
    // Place (Distribution)
    static String[] channels = {
        "Online Store",
        "Retail Partners",
        "Authorized Dealers"
    };
    
    // Promotion
    static String[] tactics = {
        "Social Media Ads",
        "Influencer Marketing",
        "TV Commercials",
        "Email Campaigns"
    };
    
    public static void main(String[] args) {
        System.out.println("=== Marketing Mix ===");
        System.out.println("Product: " + productName);
        System.out.println("Price: $" + finalPrice);
        System.out.println("Channels: " + channels.length);
        System.out.println("Promotions: " + tactics.length);
    }
}
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